Apples new Over Sharing ad reminds us it really wants to be seen as a privacy protector

A man yells in a bus full of people that he browsed eight sites for divorce lawyers. A woman blithely tells her log in information to strangers in a movie house. A pair of coworkers has an unflattering conversation out loud about a nearby colleague (including verbal descriptions of “puke emoji”) and a woman uses a megaphone to broadcast her credit card information to anyone within earshot.

Some of them are embarrassing, some are potential privacy violations, but they’re among the examples in Apple’s new Over Sharing ad, which re-emphasizes the company’s focus — or at least its image — of being a protector of online privacy. The ad’s tagline, shown at the end, reads “Some things shouldn’t be shared. iPhone helps keep it that way.”

It...

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