Apples move to make advertising harder on iOS 14 is part of a trend

Apple and Facebook are fighting again, and how you feel about it says something about who you trust to represent your interests in the strange tech landscape of 2020.

Start with a rather academic question that may make your eyes glaze over in spite of yourself: When does pro-privacy regulation overstep its bounds to become anticompetitive? It’s a question I found myself asking last year, when Apple canceled Facebook’s enterprise certificate temporarily following revelations that the company had been using those certificates to conduct market research. And it’s a question I’m thinking about today, as Apple intervenes to unilaterally reshape a market — in ways that once again put Facebook on the defensive.

The issue at stake is a...

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