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July 8, 2020 09:25 pm

Google Scrapped Cloud Initiative in China, 'Sensitive Markets'

Google abandoned plans to offer a major new cloud service in China and other politically sensitive countries due in part to concerns over geopolitical tensions and the pandemic, Blloomberg reported Wednesday, citing two employees familiar with the matter, revealing the challenges for U.S. tech giants to secure business in those markets. From a report: In May, the search giant shut down the initiative, known as "Isolated Region" and which sought to address nations' desires to control data within their borders, the employees said. The action was considered a "massive strategy shift," according to one of the employees, who said Isolated Region had involved hundreds of employees scattered around the world. Alphabet's Google is pouring money into cloud computing, part of a broader effort to find new sources of growth beyond search advertising. Google Cloud generated $8.9 billion in revenue in 2019 -- a 53% increase over the previous year -- as it has pushed into sectors such as finance and government that require special security clearance and features that shield confidential data. Rivals Microsoft and Amazon.com already offer these capabilities via their cloud units. Google's recent decision to nix the Isolated Region project was made partly because of global political divisions, which were exacerbated by the Covid-19 pandemic, according to the two employees, who requested anonymity because the project hasn't previously been made public. The initiative would have allowed Google to set up cloud services controlled by a third party, such as a locally owned company or a government agency. The result would be a business sequestered from Google's existing cloud computing services, which include data centers and computer networks. In January 2019, amid growing tensions between the U.S. and China, Google decided to pause its plans for Isolated Region in China and instead began to prioritize potential customers in Europe, the Middle East and Africa, according to the two employees.

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