Pandora will tell podcast hosts where their listeners live and how long they listen

Pandora is giving podcast hosts more information about the listeners they reach on its platform starting today. The company just announced its new Podcast Analytics feature with the goal of giving podcasters more data about their listeners, like where they live, how long they listen to each episode, and the number of thumbs up or thumbs down their show receives. For access to their analytics, podcasters have to sign up for Pandora For Podcasters, which is free but requires podcasters to submit their show’s RSS feed.

This move makes Pandora’s podcast product more equitable with Apple and Spotify, which both already offer data dashboards. Spotify specifically incorporates the music listeners enjoy, in addition to their podcast habits,...

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