Apple doubles down on controversial decision to reject email app Hey

Apple is standing behind its decision to reject future updates for the iOS app of new email service Hey. In a letter sent to Hey creator Basecamp and obtained by The Verge, Apple outlines the App Store rules it says the Hey app breaks and advises the company to adhere to developer guidelines if Basecamp wishes to continue updating the software on iOS or release it for the Mac. It also says it declined to publish the Mac version of the app in its App Store, echoing Apple’s earlier admission that it should never have approved an iOS version of the Hey app in the first place.

The letter is signed by company’s App Review Board, but Apple marketing chief Phil Schiller made similar comments in an interview with TechCrunch published today....

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