Facebooks new AI tool will automatically identify items you put up for sale

Facebook is launching what it’s calling a “universal product recognition model” that uses artificial intelligence to identify consumer goods, from furniture to fast fashion to fast cars.

It’s the first step toward a future where the products in every image on its site can be identified and potentially shopped for. “We want to make anything and everything on the platform shoppable, whenever the experience feels right,” Manohar Paluri, head of Applied Computer Vision at Facebook, told The Verge. “It’s a grand vision.”

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