Instagram adding Guides for recommendations, starting with wellness and COVID-19

Instagram is launching a new Guides feature today that lets creators curate content together in a single location, with the first ones set to focus on wellness content in light of the ongoing COVID-19 pandemic.

Some of the first Guides include one from the American Foundation for Suicide Prevention called “Mental Health and COVID-19,” which collects the group’s content into a single, easy-to-find place. Heads Together, a mental health group, has similar Guides that collect Instagram posts reminding viewers to be kind to each other, practice self care, and talk about how they feel.

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