Spotify will let artists link out to personal donation pages

Spotify’s always billed itself as a platform for creators, so today, it announced that it’s going to help artists in need. The company will allow creators to link out to donation pages, whether it’s their own, a friend’s, or just an organization’s. Spotify won’t take a cut of the proceeds, and artists can opt into the feature when it eventually launches, which the company says will be “soon.” Interested artists can preemptively sign up here.

The company’s also partnering with various organizations that raise money for musicians, including MusiCares, PRS Foundation, and Help Musicians. (It’s looking for additional partners around the world, too.) The partnership entails a dedicated Spotify landing page for donations with the company...

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