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February 19, 2020 12:45 am

Redbox Enters the Free, Ad-Supported Streaming Market

Redbox has entered the ad-supported streaming market with the launch of Redbox Free Live TV. "But despite its name, Redbox's new streaming service isn't offering 'live TV' similar to what you'd get on a TV streaming service like YouTube TV or Hulu with Live TV," reports TechCrunch. "Instead, the new service offers a curated set of ad-supported movies and TV shows, similar to The Roku Channel, IMDb TV or TiVo Plus, for example." The news was first reported by Cord Cutters News. From the report: The service, which began rolling out last week, expands on Redbox's earlier efforts in streaming, known as Redbox on Demand. Launched publicly in 2017, Redbox on Demand is the company's online marketplace for movies and TV for rental and purchase. Those titles can then be saved in your Redbox On Demand library and watched on a compatible smart TV, media streaming device, PC, tablet or phone. They also can be cast to a TV by way of AirPlay, Chromecast, Miracast or Screencast. Redbox Free Live TV, meanwhile, is currently available on iPhone, iPad and Android devices, in addition to the web. However, the company says the service is "only available to a select audience" at this time, but will soon be offered nationwide. (Perhaps as soon as this week.) Like other free, ad-supported streaming services on the market, Redbox Free Live TV doesn't require users to subscribe, but instead runs commercial breaks as a means of generating revenue. On top of that, the content on Redbox Free Live TV is fairly niche -- news and entertainment, but limited to older shows and movies, for the most part, along with content from digital brands.

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