Mark Zuckerberg doesn't need to be 'liked'

Mark Zuckerberg, founder of the company that invented the like button, says his goal isn't to be liked — he just wants to be "understood." 

During the company's fourth-quarter earnings call, Zuckerberg suggested that he intends to change his tone in order to address the company's increasingly vocal critics. The CEO said that, in the past, Facebook has prioritized not "offending" people rather than "communicating our principles." 

"One critique of our approach for much of the last decade was that because we wanted to be liked, we didn't always communicate our views as clearly because we worried about offending people," he said during the earnings call. "This led to positive but shallow sentiment towards us and towards the company. My goal for this next decade isn't to be liked, but to be understood." Read more...