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January 25, 2020 10:00 am

Clayton Christensen, Father of 'Disruptive Innovation,' Dies At 67

Clayton Christensen, the business scholar who coined the term "disruptive innovation," died of cancer treatment complications on Thursday at age 67. The Verge reports: You may not immediately recognize his name, but the tech industry -- and every resulting industry -- is built on the framework of technology disruption and innovation that Christensen devised. The crux of Christensen's theory is that big, successful companies that neglect potential customers at the lower end of their markets (mainframe computers, in his famous example) are ripe for disruption from smaller, more efficient, more nimble competitors that can do almost as good a job more cheaply (like personal computers). One need look no further than the biggest names in Silicon Valley to find evidence of successful disrupters, from Napster to Amazon to Uber to Airbnb and so on. And scores of notable tech leaders have for years cited Christensen's 1997 book The Innovator's Dilemma as a major influence. It's the only business book on the late Steve Jobs' must-read list; Netflix CEO Reed Hastings read it with his executive team when he was developing the idea for his company; and the late Andy Grove, CEO of Intel, said the book and Christensen's theory were responsible for that company's turnaround. [...] He later refined his thinking on disruption, introducing the concept of "jobs to be done," which stressed the need to focus on customers' needs, and acknowledged that disruption was a great way to start a company, but not a good way to grow a company. "It's not a manual for how to grow or how to predict what customers want. [Jobs to be done] is the second side of the same coin: How can I be sure that competitors won't kill me and how can I be sure customers will want to buy the product? So it's actually a very important compliment to disruption."

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