Mercedes-Benz delays US launch of its first mass-market electric vehicle

Mercedes-Benz is pushing back the US release of its first mass-market electric vehicle, an SUV known as the EQC, to 2021. The $68,000 EV was originally supposed to start shipping in the US at the start of 2020.

Announced in 2018, the EQC launched in Europe earlier this year. Mercedes-Benz says parent company Daimler made a “strategic decision to first support the growing customer demand for the EQC” on the continent. Mercedes-Benz also says that there is “high interest worldwide.” Beyond that, neither company offered any more information as to why it’s pushing back the US launch or why one of the biggest global automotive conglomerates needs to sacrifice one market in favor of another.

The US is the second biggest car market in the...

Continue reading…