YouTube calls for more clarity on the FTCs child privacy rules

In the coming weeks, YouTube will be rolling out a new system for labeling children’s content after a landmark settlement with the FTC. But as the changes grow nearer, YouTube is demanding clearer guidelines from the regulator in charge of enforcing the new rules that could have far-reaching consequences for the platform.

“Many creators have expressed concern about the complexity of COPPA [the Children’s Online Privacy Protection Act],” YouTube wrote to the FTC. “We believe there needs to be more clarity about when content should be considered primarily child-directed”

Creators are also writing to the FTC out of fear that the changes and vague guidance could destroy their channels. “It is my dream for my channel to soar,” one person told...

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