Giphy launches new video hub with &8212; gasp &8212; sound

We think they call this a full circle moment.

Giphy helped usher in the dominance of short-form video online when it created an easy way to strip sound, add text, host, and (crucially) share your favorite super short video clips or series of photos. Now, the gif platform is heading back to the future as it begins to host regular ol' video clips — sound included — too.

On Tuesday, Giphy unveiled a new videos hub at giphy.com/videos where it will host short-form video content from media partners like Universal and BBC America. 

Videos will be capped at 30 seconds, but Giphy recommends its partners keep it to a tight 15. Read more...