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November 29, 2019 08:01 pm

Black Friday Shoppers: Beware of Fake Five-Star Reviews

As shopping takes off for the holiday season, so do phony reviews -- and pressure is mounting on major retailers to fight back. From a report: More than a third of online reviews on major websites, including those on Amazon.com, Walmart and Sephora, are fake, meaning they are generated by robots or people paid to write them, according to Fakespot, which identifies fraudulent reviews. The problem has become so pervasive that the Federal Trade Commission has started cracking down on violators, and lawmakers are pressing Amazon to do a better job of policing reviews on its website. This month Apple Inc. pulled all product reviews and ratings from its online store without explanation. Amazon, Walmart and Sephora dispute Fakespot's findings but say they are taking steps to make their reviews more reliable. In Amazon's case, it said it has spent more than $400 million to protect customers from review abuse and other fraud or misconduct in the past year, and that it prevented more than 13 million attempts last year to leave inauthentic reviews on its website. Further reading: When Is a Star Not Always a Star? When It's an Online Review.

Read more of this story at Slashdot.


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