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David Lynch-directed advertisement for Playstation welcomes you to The Third Place
Once upon a time, people had so much free time that they needed a place to go that wasn't work or home. A third place. Sony was one of the companies competing for that space, and created an entire campaign around the concept. They hired David Lynch to direct a commercial for the Playstation 2 because "He's been living in The Third Place for quite a few years."
The commercial is predictably surreal, makes no detectable reference to video games, and could easily be reused for other products with equal success:
Lynch received some pushback on choosing black and white, but artistic version prevailed over the color version:
There is also a short documentary on the making of the commercial that feels suitably Lynchian--moments of levity amidst a murky, ominous set:
You can see more commercials in the campaign here. Read the rest
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/7NuVF7xuC48/david-lynch-directed-advertise.html