Snapchat launches another aging AR lens to lure people back to the app

Snapchat’s latest plan for a viral augmented reality filter takes users on an aging journey where they can use a slider to begin morphing from a toddler up to an elderly person. It mashes the success the company had with its original baby lens in May this year with an aging filter, along the lines of FaceApp’s filter, allowing users to rapidly age themselves. The lens is rolling out globally starting today and will be available from users’ lens carousel at the bottom of their camera interface. Although Snap does pay creators to build AR lenses for its platform, this lens is a Snap original, meaning an internal team built it. Seemingly, it’s primed to go viral both on and off the platform.

When Snap’s baby filter went viral this past...

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