Two electric scooter companies, Ojo and Gotcha, are merging to take on Bird and Lime

Ojo, a California electric scooter company, announced its intention to acquire Gotcha, a scooter and bike rental service. It’s another sign that the shared micromobility industry is oversaturated and needs to consolidate.

Ojo says its acquisition of Gotcha, a 10-year-old company based in Charleston, South Carolina, that rents electric scooters, tricycles, and bikes, will put it on “a path to become a top [three] player in the North American rideshare market, right behind Lime and Bird.” It’s a tall statement from the Oxnard, California-based company that makes a highly enjoyable electric scooter, but it has only just recently started offering shared scooter rides in a handful of cities.

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