Toothbrush startup Quip is launching a $20 floss dispenser

Quip, the electric toothbrush subscription service, is launching its second product today: a floss dispenser called Floss. The metallic dispenser will sell for $20 and refillable floss canisters, which are automatically delivered every three months, will sell for $5 each. The floss is pre-marked in green every 18 inches, the “dentist recommended amount to give each tooth its own section”.

At first glance of the photos, I thought the tube was meant to go into your mouth, like one of those floss picks that come in packs of 100. But that’s not what this is at all. All the weighty applicator does is house the refillable tube of floss, which emerges when you click the tube like a ballpoint pen. The amount of floss is tiny in comparison to...

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