Twitter admits that it showed more ads to less popular users

Twitter has admitted that, in the past, the platform was skewed to show more ads to users with fewer followers, as first reported by CNBC. The policy was intended to give popular users a better experience, incentivizing them to stay on the platform.

“Historically, users with high follower counts have seen fewer ads,” a Twitter spokesperson said in a statement to The Verge. “Recently, we’ve shifted our approach to showing ads to everyone who uses Twitter and as a result, some will notice an increase in the number of ads they’re seeing.”

Some Twitter users had already noticed the shift. For weeks, popular users have been complaining about seeing more ads on the platform. That was likely the result of the changed policy, which previously...

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