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October 22, 2019 02:48 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_hl42qHQyCA/
Roku buys adtech platform dataxu for $150 million
Roku is beefing up its advertising business with the acquisition of Boston-based dataxu, a demand-side platform that will allow marketers to plan, buy and optimize their video ad campaigns that run on Roku’s devices and services. The deal, a mixture of cash and stock, is for $150 million and has been approved by each company’s […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_hl42qHQyCA/
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