Netflix tracks shows by measuring starters, watchers, and completers

Netflix is trying to be more transparent with its creatives about how it counts a view on an original series or movie, and a letter sent to the British government includes three new descriptors: starters, watchers, and completers.

The three new categories are part of the most in-depth look yet at a reported method that helps Netflix decide whether a show should be canceled. According to a letter sent to a UK Parliament committee, Netflix tracks ratings with those three metrics with directors and producers, and based on previous reports, may use that breakdown to determine if a show is worth renewing. The letter adds that Netflix believes “these two metrics will give our creative partners a broader understanding of how members engage...

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