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October 14, 2019 02:59 am

Was Flash Responsible For 'The Internet's Most Creative Era'?

A new article this week on Motherboard argues that Flash "is responsible for the internet's most creative era," citing a new 640-page book by Rob Ford on the evolution of web design. [O]ne could argue that the web has actually gotten less creative over time, not more. This interpretation of events is a key underpinning of Web Design: The Evolution of the Digital World 1990-Today (Taschen, $50), a new visual-heavy book from author Rob Ford and editor Julius Wiedemann that does something that hasn't been done on the broader internet in quite a long time: It praises the use of Flash as a creative tool, rather than a bloated malware vessel, and laments the ways that visual convention, technical shifts, and walled gardens have started to rein in much of this unvarnished creativity. This is a realm where small agencies supporting big brands, creative experimenters with nothing to lose, and teenage hobbyists could stand out simply by being willing to try something risky. It was a canvas with a built-in distribution model. What wasn't to like, besides a whole host of malware? The book's author tells Motherboard that "Without the rebels we'd still be looking at static websites with gray text and blue hyperlinks." But instead we got wild experiments like Burger King's "Subservient Chicken" site or the interactive "Wilderness Downtown" site coded by Google. There were also entire cartoon series like Radiskull and Devil Doll or Zombie College -- not to mention games like "A Murder of Scarecrows" or the laughably unpredictible animutations of 14-year-old Neil Cicierega.But Ford tells Motherboard that today, many of the wild ideas have moved from the web to augmented reality and other "physical mediums... The rise in interactive installations, AR, and experiential in general is where the excitement of the early days is finally happening again." Motherboard calls the book "a fitting coda for a kind of digital creativity that -- like Geocities and MySpace pages, multimedia CD-ROMs, and Prodigy graphical interfaces before it -- has faded in prominence."

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