Reddit wants more teen users. Can Snapchat help?

Reddit might be the "front page of the internet," a hotbed of memes and viral videos, but the site's not known for being particularly popular with teens.

The company wants to change that. So Reddit is launching a new integration with Snapchat, rolling out new sharing features that allow Reddit users to share posts directly to the Snapchat app.

While Snapchat has long let users share external links, the new integration with Reddit formats links into stickers that can be positioned anywhere on a given snap. When you send a snap with a Reddit post, the recipient simply swipes up, which redirects to the post in Reddit's app. (The format will look familiar to anyone who has used the app Yolo, as it's powered by the same developer tools that let other services plug into Snapchat.)  Read more...