Holoride opens its in-car VR experience to the public

Holoride, the in-car virtual reality startup that spun out of Audi at this year’s Consumer Electronics Show, is finally letting the general public try its technology with a new experience in Los Angeles, California. On select days between October 14th and November 9th, visitors to the Universal CityWalk in Hollywood can try a new Bride of Frankenstein VR experience for free while traveling in the second row of a new Ford Explorer.

In the experience, riders will buckle into the back seat, strap on a VR headset, be handed a controller, and then spend about five to 10 minutes riding around the Universal CityWalk area while blasting ghosts and helping the Bride of Frankenstein deliver a package to her reanimated husband.

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