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October 9, 2019 12:10 am

Teens Choose YouTube Over Netflix For the First Time, Survey Finds

According to Piper Jaffray's fall 2019 survey, teens prefer watching videos on YouTube more than Netflix. CNBC reports: Piper Jaffray found 37% of teens surveyed are streaming video most often on the Google-owned platform, narrowly edging out longtime leader Netflix, which came in at 35%. The firm attributed the shift to YouTube's diversified content library, which includes a "wide array of teen-oriented content" like music videos, video game playthroughs, how-to videos and videos from social media influencers, among other things. Despite Netflix ceding its pole position to YouTube, teens are flocking to it far more than other streaming services, Piper Jaffray found. Hulu and Amazon's Prime Video served as the preferred platforms for 7% and 3% of teens surveyed, respectively. Cable TV ranked third at 12%, down from 14% in the spring, indicating that cord-cutting continues to be on the rise, the firm said. "Among the subscription services, Netflix is the leader in category that contains massive multi-year growth potential as more content viewing shifts online," Piper Jaffray analysts said. "There will be increasing competition (Disney's Disney+ and Apple's Apple TV+) and unforeseen hurdles, but we believe the market will support multiple players, with Netflix leading the way."

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