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October 8, 2019 03:19 pm

What should Microsoft call the next Xbox?




Illustration by Alex Castro / The Verge

The next phase of the unending console wars is starting to heat up, with Sony announcing that the successor to the PlayStation 4 will, predictably, be called the PlayStation 5.


But the news got us wondering: what will Microsoft call its next-generation Xbox console, which is currently using codename “Project Scarlett”? Unlike Sony, which tends to stick to strictly utilitarian names for its consoles — PlayStation, PlayStation 2, PlayStation 3, PlayStation 4, PlayStation 5, with a few self-explanatory “Slim” or “Pro” variants thrown in — Microsoft has tended toward what we’ll call... creative branding.



There’s no obvious pattern. There was the original Xbox, which is a good place to start. But that was...



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Original Link: https://www.theverge.com/tldr/2019/10/8/20904484/microsoft-project-scarlett-xbox-one-successor-name-playstation-5

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