Apple debuts Apple Watch Series 5 with 'always on' Retina display

Apple surprised viewers at its Apple Event on Tuesday with the release not of a fancier Apple Watch Series 4, but a whole new Apple Watch Series 5.

The watch's most significant new feature is an "always on" Retina display, which means that you can look at the time, or whatever is on your home screen, without having to raise your wrist or tap the screen. This answers criticism that one of the Apple Watch's main failings was as a, well, watch.

Apple is claiming that the new "always on" display won't drain battery life — it'll still get 18 hours per charge.

The base model of the Series 5 GPS will start at $399, with the cellular model starting at $499. The Series 3 is also getting dropped down to $199. Apple Watch Series 5 will be available on Sept. 20. Read more...