There really are more ads on Instagram now

Feel like Instagram has more ads than ever? It's not just you.

Facebook executives last year instructed Instagram to "roughly double" the number of ads in the app, according to a new report in The Information. 

The report offers a detailed accounting of the many ways Facebook has exerted more control over Instagram over the last two years, including the company's plan to rename the app and mess with Instagram's traffic. But one of the most telling details is that Facebook managers told Instagram's ad team to seriously ramp up the number of advertisements in the app "toward the end of last year." Read more...