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March 5, 2019 12:03 am

120 Data Brokers Just Registered In Vermont Under a Landmark Law

tedlistens writes: Vermont's newly enacted data broker law is the only law of its kind in the U.S. so far, and it's forced any company collecting data on its citizens to register with the state. Fast Company wrote about the limitations of the law and compiled a list of the companies, what they do, and tips for opting-out if possible. The Vermont law only covers third-party data firms -- those trafficking in the data of people with whom they have no relationship -- as opposed to "first-party" data holders like Amazon, Facebook, or Google, which collect their own enormous piles of detailed personal data directly from users. It doesn't require data brokers to disclose who's in their databases, what data they collect, or who buys it. Nor does it require brokers to give consumers access to their own data or opt out of data collection. Brokers are, however required to provide some information about their opt-out systems under the law -- assuming they provide one. "The registry is an expansive, alphabet soup of companies, from lesser-known organizations that help landlords research potential tenants or deliver marketing leads to insurance companies, to the quiet giants of data," reports Fast Company. "Those include big names in people search, like Spokeo, ZoomInfo, White Pages, PeopleSmart, Intelius, and PeopleFinders; credit reporting, like Equifax, Experian, and TransUnion; and advertising and marketing, like Acxiom, Oracle, LexisNexis, Innovis, and KBM. Some companies also specialize in 'risk mitigation,' which can include credit reporting but also background checks and other identity verification services." The report lists all the companies that have registered under Vermont's data broker law, with descriptions drawn from their websites or other sources where noted.

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