A Seattle start-up is aiming to reduce head injuries with its flexible helmets

Seattle start-up Vicis is on a mission with its Zero1 helmet to decrease the severity of head injuries in football. The company, whose product is being used in almost every NFL team, has also been awarded a contract from the army to improve combat helmets

The helmets cost $950 and the company is reportedly in the process of developing a version for youth.  Read more...