Little Baby Bum has billions of views on YouTube — and just sold for millions

Did you know that a near hour-long collection of children’s nursery rhymes set to 3D animation is the 20th most popular YouTube video ever?

The video, with over 2 billion views and counting on the site, was created by the YouTube channel Little Baby Bum. 

And the husband-and-wife duo behind the popular channel just sold Little Baby Bum, likely for millions of dollars.

The exact sale price is confidential, but a social media marketing firm told Bloomberg that the London couple likely made between £6 million to £8.5 million ($7.8 million to $11.1 million).