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August 30, 2018 10:40 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/mLq1DVu6rBY/mastercard-sold-google-data-on.html
Mastercard sold Google data on cardholders' in-store credit card use
Bloomberg:For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for. But most of the two billion Mastercard holders arent aware of this behind-the-scenes tracking. ...Google paid Mastercard millions of dollars for the data, according to two people who worked on the deal, and the companies discussed sharing a portion of the ad revenue, according to one of the people.The battles we thought we were fighting were lost years ago. They just never bothered to tell us.
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/mLq1DVu6rBY/mastercard-sold-google-data-on.html
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