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July 13, 2018 03:21 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/oyVrV4YX8K4/on-silicon-valley-companies-bet-on-boosting-their-userbases-in-developing-markets-with-dir
On Silicon Valley Companies' Bet On Boosting Their Userbases in Developing Markets With Dirt-Cheap Phones and Lite Apps
As user growth slows in developed markets, Silicon Valley companies are increasingly looking at developing markets such as India for new customers. The playbook of many of these companies is similar: make services work on low-cost devices that are increasingly popular among new users in these nations. Facebook, Microsoft, Uber, Twitter, Google, and Amazon have all released "lite" apps (they usually have fewer features, but are comparatively less resource intensive) for these markets, with some also offering their services as progressive web app (that mimic app-esque behavior on a website, but don't require installation of any special app for access). But how do these apps fare on the low-cost devices? And what is it like to live on a low-cost smartphone? A reporter ditched his iPhone for a $60 Android handset to find out: The phone is, well, basic. It comes with a slow-as-molasses processor, so little memory that I kept having to remove and reinstall apps to keep the thing running, a camera that would have been at home on the first iPhone, a two-year-old version of Android, about a dozen pre-installed Google apps that take up hundreds of megabytes, and a single, measly gigabyte of usable storage. Imagine your favorite Android phone, except with a waaay crappier screen, cameras, storage, and battery to get an idea. What I bumped into immediately after turning on the Bharat 2 for the first time was the lack of storage, and this limitation entirely defined what I used my phone for. I had to start off by uninstalling the pre-installed bloatware before I actually installed any apps, because the first thing I got after switching on the phone was a low storage notification. Slack went out the window because it was too bloated; Outlook, my email app of choice, was too big to install; and pretty much everything else -- banking apps, shopping apps, games, and more -- was a luxury I'd live without. Even Google Maps Go, a lightweight browser version of Google Maps that the company said is "designed to run quickly and smoothly on devices with limited memory," was crippled, allowing me to look up a location only to prompt me to download the full version of Google Maps when I asked for turn-by-turn directions. So I boiled down to the essentials: staying in touch with people, catching up on news, ordering cabs, and watching videos (which went shockingly well, and supports the huge popularity of video here), pretty much the same as the Next Billion. Further reading: Shitphone: A Love Story (2015).Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/oyVrV4YX8K4/on-silicon-valley-companies-bet-on-boosting-their-userbases-in-developing-markets-with-dir
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