Refreshed Visual Identity and Motion Graphics for SPORTV

BEELD Motioninvited Danilo Gusmo Silveira to help them create a new visual IdentityforSPORTV, one of the most prominent Sports Channels in South America. They experimented with several different graphic styles and forms to find a new image for the channel. The result is simply beautiful. The move from the old style which was very 3D with some chrome and other old style broadcastdesign style is very welcome. I used to watch the SPORTV channel and Ican say that this looks much more modern and professional. I especially love the end to end solution which includes typography, grid system, pattern, textures and of course motion.

For more information make sure to checkwww.danilosilveira.com

Visual Identity

After working in several composition, type and color tests weve chosen one direction to go through and weve started building grids that support the ID and the all content. The grid was built as an extension from the logo, expanding its form, creating blocks that support the image and content.

Grid system

We have also created a large gallery of patterns, textures, and color palette that gives personality to each segment of the channel.

Patterns, textures, and color palette

Here are the final frames we have delivered for the channel so they could produce all the rest of the ID.

Motion Graphics

REEL and Motion Graphics videos made byDiego GalluzoeJulio Marcello.Video made bySPORTVspeaking a little bit more about the creative process and introducing the new brand.