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June 2, 2018 12:20 am

YouTube's Top Creators Are Burning Out and Breaking Down En Masse

Polygon reports of several prominent YouTube creators who are struggling with burnout. The cause can be attributed to "constant changes to the platform's algorithm, unhealthy obsessions with remaining relevant in a rapidly growing field and social media pressures [that] are making it almost impossible for top creators to continue creating at the pace both the platform and audience want," reports Polygon. From the report: Three weeks ago, Bobby Burns, a YouTuber with just under one million subscribers, sat down on a rock in Central Park to talk about a recent mental health episode. One week ago, Elle Mills, a creator with more than 1.2 million subscribers, uploaded a video that included vulnerable footage during a breakdown. Six days ago, Ruben "El Rubius" Gundersen, the third most popular YouTuber in the world with just under 30 million subscribers, turned on his camera to talk to his viewers about the fear of an impending breakdown and his decision to take a break from YouTube. Burns, Mills and Gundersen aren't alone. Erik "M3RKMUS1C" Phillips (four million subscribers), Benjamin "Crainer" Vestergaard (2.7 million subscribers) and other top YouTubers have either announced brief hiatuses from the platform, or discussed their own struggles with burnout, in the past month. Everyone from PewDiePie (62 million subscribers) to Jake Paul (15.2 million subscribers) have dealt with burnout. Lately, however, it seems like more of YouTube's top creators are coming forward with their mental health problems. In closing, Polygon's Julia Alexander writes: "YouTube offers no clear support system for creators, nor is it clear if the company has offered professional help to some of its top creators who've made their burnout public. Instead, YouTube's only direct reaction is a playlist dedicated to burnout and mental health. The creators are essentially working until they no longer physically can, and apologizing to their fans after believing they've failed. Polygon has reached out to YouTube for more information about services that are provided to creators. The only way to beat burnout is to take breaks. Unfortunately, for many YouTubers, those breaks are rarely planned."

Read more of this story at Slashdot.


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