Hardcore Lyft riders can sign up to pay less than $7 a ride — but is it worth it?

The subscription fervor that's grown from Netflix to MoviePass is making its way to the road.

Invites through the Lyft app started going out this week to high-frequency "insiders" who want a chance to sign up for a $200 per month plan. (Note: That will set riders back more each month than Amazon Prime's new annual rate.)

Once on the waitlist for the all-access pass — an upfront subscription for a certain number of rides each month — users can opt into a Lyft ride pass the company is testing out. The plan includes 30 standard Lyft rides. At $6.67 per ride, that could save a few bucks on longer, more expensive routes. Read more...