Facebook desperately tries to convince us that it's good for the world

While he joked about his Congressional testimony and the never-ending privacy scandals of the last few months on the F8 stage, Mark Zuckerberg's most important message was one he doubled down on throughout his keynote: Facebook is actually very good and not at all evil.

That may not seem particularly surprising, as the Facebook founder has spent the last several weeks on a whirlwind apology tour, where he's repeated the same talking points over and over and over again.

"We didn't take a broad enough view of our responsibility," and "Facebook is an idealistic and optimistic company." Read more...