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April 3, 2018 10:45 am GMT

The Psychology of Price in UX

As humans, we tend to rely heavily on one piece of information when we make decisions. We often anchor on the first piece of information we are introduced to and judge all subsequently received information in relation to it. The first piece of information offered automatically becomes the anchor, from which subsequent judgements are made. […]

Original Link: https://www.webdesignerdepot.com/2018/04/the-psychology-of-price-in-ux/

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