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March 14, 2018 02:00 pm -04

How tech companies lured people to SXSW activations

Thousands of people lined up at trendy Austin bar Icenhauer at SXSW 2018, but they weren't waiting for a refreshing handcrafted cocktail or finger food. Instead, they were trying to get into HP and Intel's "Digital Artistry House," where a handful of...

Original Link: https://www.engadget.com/2018/03/14/tech-activations-sxsw-2018/

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Engadget

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

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