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November 20, 2017 06:00 pm

Spam Is Back

Jon Christian, writing for The Outline: For a while, spam -- unsolicited bulk messages sent for commercial or fraudulent purposes -- seemed to be fading away. The 2003 CAN-SPAM Act mandated unsubscribe links in email marketing campaigns and criminalized attempts to hide the sender's identity, while sophisticated filters on what were then cutting-edge email providers like Gmail buried unwanted messages in out-of-sight spam folders. In 2004, Microsoft co-founder Bill Gates told a crowd at the World Economic Forum that "two years from now, spam will be solved." In 2011, cybersecurity reporter Brian Krebs noted that increasingly tech savvy law enforcement efforts were shutting down major spam operators -- including SpamIt.com, alleged to be a major hub in a Russian digital criminal organization that was responsible for an estimated fifth of the world's spam. These efforts meant that the proportion of all emails that are spam has slowly fallen to a low of about 50 percent in recent years, according to Symantec research. But it's 2017, and spam has clawed itself back from the grave. It shows up on social media and dating sites as bots hoping to lure you into downloading malware or clicking an affiliate link. It creeps onto your phone as text messages and robocalls that ring you five times a day about luxury cruises and fictitious tax bills. Networks associated with the buzzy new cryptocurrency system Ethereum have been plagued with spam. Facebook recently fought a six-month battle against a spam operation that was administering fake accounts in Bangladesh, Indonesia, Saudi Arabia, and other countries. Last year, a Chicago resident sued the Trump campaign for allegedly sending unsolicited text message spam; this past November, ZDNet reported that voters were being inundated with political text messages they never signed up for. Apps can be horrid spam vectors, too. Repeated mass data breaches that include contact information, such as the Yahoo breach in which 3 billion user accounts were exposed, surely haven't helped. Meanwhile, you, me, and everyone we know is being plagued by robocalls.

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