Kim Kardashian West on apps, social media, and her most-used Kimoji

Kim Kardashian West is a business, first and foremost. From her humble Keeping Up With The Kardashians roots – now in its tenth season on E! – she's has built a career featuring all the trappings of a lifestyle mogul success story. 

There are Kim K. fragrances, Kim K. contour kits, Kim K. Kimojis. There's also her wildly successful mobile game (in which people can pretend to be famous) and her Kim Kardashian West official app (in which people can watch Kim be actually famous).  

Now, she's got another mobile project in the works: She's – per a spokesperson – an "early adopter and advisor" on a new fashion app called ScreenShop. Users plug screenshot photos of friends or Instagram models or Kim, even, into the free app, and it'll breakdown the outfit by piece, suggesting similar items from participating clothing retailers. Read more...