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September 14, 2017 11:51 pm GMT
NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the Los Angeles-based company joined the big leagues in 2014 when it was acquired… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/e3tb03lShok/
NYX Cosmetics, known for its digital-first marketing strategy, launches an app called Makeup Crew
NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the Los Angeles-based company joined the big leagues in 2014 when it was acquired… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/e3tb03lShok/
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