WhatsApp rolls out verified business accounts — and might have a whole new app in the works

WhatsApp is ramping up the way users can engage with businesses on its platform.

The Facebook-owned chat service is rolling out a new pilot program for verified business accounts, tagging some accounts with a green check symbol once their contact info is certified by WhatsApp. 

WhatsApp is also reportedly looking to expand its offerings with a whole new app for businesses beyond just the mega popular chat platform, which boasts over a billion active users per day. The rumbles about a new business app are well-founded, as rumors go; Business Insider spotted a new job post on Facebook's Careers Page that hints at a new app explicitly, naming it directly.  Read more...