What I learned from using Snap Spectacles as a marketer, tech geek and a dad

There’s nothing cooler than a dad walking down the street sporting a sweet pair of new sunglasses –– at least that’s what I tell myself. Sure, it’s wishful thinking, unless he’s wearing Snap’s new Spectacles. 

In the midst of Snap’s financials getting picked apart during its run-up to an IPO, I got my hands on a pair of the headline-generating eyewear. And while the jury’s out on how these new accessories have moved the needle on my cool dad barometer, they’ve definitely made an impact on how I’m thinking about social strategy and the future of storytelling.  

As the co-founder of a social media agency, I’m pondering the opportunities Spectacles can bring to both our clients, aiding in our attempt to spark next-level joy for their customers and fans. But I’m also an undeniable tech enthusiast and [cool] dad, so was naturally excited for a new addition to my collection of first-run technology… from the Palm Pilot to my Apple Watch.  Read more...