Ola thinks it has the perfect trick to compete in Uber's fastest growing market

There's only so much you can differentiate when you are a cab ride hailing company that is competing with Uber. You could possibly ensure better cars, better service and better pricing.

Having tried most of these, with mixed results, India's Uber rival Ola is looking at making cab experience more entertaining for riders, hoping it would make riders hop on to its cabs more often.

In November, the Indian company announced Ola Play, a a connected car entertainment platform, through which it gave the controls of the in-car entertainment system to passengers. The service was available only to users who subscribed to Ola's "Select" plan, which according to the company "saw hundreds of thousands of new users opt for Select subscription, resulting in 3x growth". Read more...