Now you can listen to Apple Music, watch Sony LIV movies in your next Ola cab ride

Amid its battle with Uber for ride-hailing space in India, local rival Ola today unveiled an unusual approach to lure customers: premium in-car experience.

The country’s largest taxi aggregator app today unveiled Ola Play, an in-car system that gives passengers control over the car's air conditioning and entertainment systems.

Passengers will be able to listen to music and watch movies and TV shows during commute, Bhavish Aggarwal, CEO and founder of Ola said, adding that the company has partnered with Apple (for Apple Music) and Sony LIV. Other services that will be offered to passengers include music finder app Audio Compass and fashion shopping service Fynd. Read more...