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October 3, 2016 01:00 pm GMT

How to Use A/B Tests to Increase Customer Conversions

Youve got your website and marketing well underway. With well researched keywords, an active social media base and a constant supply of fresh content, youre drawing in new traffic unlike ever before. But simply reaching a potential audience isnt enough. You need to convert your visitors into customers. With enough time and practice, youll almost always be able to increase traffic. The secret is learning how to convert. Fortunately, finding the right conversion methods is easy using A/B Tests. Heres what you need to know: What are A/B Tests? This is a way to better understand the needs and preferences of your audience. You run two different types of content and see which performs better. This content could be a web page, a blog post, a sales email or any other way you connect with your target audiences. A/B testing works for companies of practically any type and size. In 2011, Google ran over 7,000 A/B tests on all sorts of subjects. They even tested over 50 different shades of blue on their call-to-action button. How Effective are A/B Tests? Over time, theyre very effective. But using A/B comparisons is an ongoing process. Youre always aiming for improvement. Each A/B […]

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