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September 1, 2016 04:01 am GMT
Sphero’s BB-8 was arguably the compelling bit of merchandizing, which is, naturally, saying a lot. The latest Star Wars film was, as anticipated, a merch juggernaut, but there was no better bit of serendipity than a startup smartphone-controlled toy maker and the movie’s scene stealing droid. How does one go about improving up such a glorious bit of cross over marketing? Use the… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/hm1MLoJ-cT0/
Taking Spheros BB-8 Force Band for a spin
Sphero’s BB-8 was arguably the compelling bit of merchandizing, which is, naturally, saying a lot. The latest Star Wars film was, as anticipated, a merch juggernaut, but there was no better bit of serendipity than a startup smartphone-controlled toy maker and the movie’s scene stealing droid. How does one go about improving up such a glorious bit of cross over marketing? Use the… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/hm1MLoJ-cT0/
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