The first question clients and stakeholders seek answers to with any digital product and/or service today and rightly so is how to establish an effective user experience. We, as designers, however, know that good design and a good user experience are rarely achieved by fixating on one discipline, but rather by adopting a multidisciplinary approach.
At best, its about finding a balance between UX, UI and interaction design, usability, accessibility, web performance (front end, back end, networking), service design and content strategy (i.e. writing copy).
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